Socar Azerbaijan

As soon as I heard the slogan, I decided not to use the industrial photographs provided by the client. Instead, I chose a clean environment featuring a wind turbine and a girl, representing the motto “changing the energy landscape for a brighter future” in a more symbolic and human-centered way. Since SOCAR is also involved in wind energy, the girl running with a toy windmill reinforces this idea.

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This work was produced within a corporate publishing environment.