Sağ Salim
This project aims to improve working conditions of Turkish and Syrian cotton farmers. Therefore the name 'Sağ Salim' is an Arabic and Turkish greeting given when someone returns home safely after a day at work.
The Challenge
Workforce abuse is on the rise, not only does it damage livelihoods but it hits company reputation, profit and efficiency. IN2 were tasked by Outland Denim, who source their cotton in Turkey, with coming up with a system that protected the cotton workers in the field and in the factory and that would protect Outland's reputation.
Background
Much of the workforce in Turkey is migrant (mainly from Syria) and undocumented, this opens them up to abuse.
Our Solution
IN2 understood that Outland wanted a system to connect directly to their workers, that would enable them to receive feedback directly and to act quickly, offering the workers a voice.
Logo Idea
As Brand Color
Hex
#307fe2
Screen
R:48 G: 127 B:226
C:79 M:44 Y:0 K:11
Pantone
Pantone 2727c
Navy Blue
Orange
As Emphasis Color
Hex #ED5B33 Screen R:228 G:91 B:51
Print C:3 M:75 Y:88 K:0
Light Grey
Background Color
Hex #706C5F Screen R:112 G:108 B:95
Print C:0 M:0 Y:0 K:15
Brown
As Ambient & Text Color
Hex #706C5F Screen R:112 G:108 B:95
Print C:51 M:42 Y:53 K:32
Typography
Turkish - English and Arabic
Aa
Gotham Black
Highlights
Quick fox jumps over the lazy dog
0 1 2 3 4 5 6 7 8 9
ğ ü ş ı Ğ Ü Ş İ
* - ( / ) _ ? ! = % &
Aa
Gotham Book
Body Font
Quick fox jumps over the lazy dog
0 1 2 3 4 5 6 7 8 9
ğ ü ş ı Ğ Ü Ş İ
* - ( / ) _ ? ! = % &
Aa
Gotham Light
Online
Quick fox jumps over the lazy dog
0 1 2 3 4 5 6 7 8 9
ğ ü ş ı Ğ Ü Ş İ
* - ( / ) _ ? ! = % &
Why Gotham?
Gotham got famous after it was used in Barrack Obama’s election campaign, mainly because it conveys the feeling of trust. It was very important for Sağ Salim to win workers trust as well.
Icons
Social Media Posts
These posts were being shared in private Facebook Groups mostly.
Dashboards above were showing how these posts performed.
Print Materials
